Wishlists are one of the most useful features for an ecommerce shop and a powerful marketing tool: on the one hand, it encourages users to come back, allowing to track products they consider interesting.
You will be free to observe your customers wishlists and to view the statistics about the most popular products in your shop. What would happen if you could send a special discount on the most popular product? And based on this, you could create dedicated promotions and discounts to loyalize your customers and encourage them to buy the product they like.
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